Yesterday was the opening of the Ascention Arts and Patcham Artists open houses where I have work on display. The private views were on Friday night which meant dashing from one to the other to attend both which was just a little hectic. I have yet to invigilate at both these places so look forward to seeing and chatting to the artists who will also be there as well as talk to the general public who like to see the artists whose work the are viewing. These two venues have yet to be on an artists trail and are a little out of the way from the rest of the open houses. Footfall was not great last year despite brilliant work being displayed by many artists. Next year we hope to join a local trail in our area which should make a difference. Lots of advertising is in place so we still hope that more people from the Brighton area will find us this year.
My last open house, Oxford Street Studio, is well located in the busy London Road Shop area. I spent the whole day there yesterday where I have my encaustic work. There was an opening party which was from 1-7pm. I am very pleased that 3 of my pieces have sold. It makes a huge difference on where ones location is for sales of work. Footfall is critical. You may have the most wonderful art work but if there are not enough people through to see it, sales will be slow. I once had advice from a business associate about opening a business. His first piece of advice was Location! Location! Location. I may add that lot of advertising, especially on social media helps.
Here are a couple of photos of this opening party and my wall of encaustic art.